In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Michael Landon’s Legacy Lives On
Even though Michael Landon, the adored actor best remembered for his parts in TV shows like Bonanza, Little House on the Prairie, and Highway to Heaven, passed away more than 30 years ago, his influence can still be seen today. In addition to his superb performances, he left a long-lasting legacy as a loving father and husband. Even though he had experienced hardship in his own life, he was committed to forging enduring relationships with his kids.
A Father’s Willpower
It’s possible that Landon’s difficult upbringing inspired his dedication to become a fantastic parent. He demonstrated extraordinary fortitude and resiliency by saving his mother’s life on several occasions when she attempted suicide. His mother battled mental illness. After a college sports injury prompted him to reevaluate his intentions, Landon continued to pursue his passion for acting while suffering personal challenges. After relocating to Los Angeles, he started a prosperous career in show business and gained notoriety by appearing on TV Guide’s cover an astounding 22 times—a record he shares with Lucille Ball.
A Man of the Family
Nine children were born to Landon during his three marriages. Mark and John are the names of the two kids he adopted with his first wife, Dodie Levy-Fraser. Leslie, Michael Jr., Christopher, and Shawna were the four children he had with his second wife, Lynn Noe. Additionally, he took in Lynn’s daughter Cheryl from a prior marriage. Despite the controversy surrounding their age gap, Landon married Cindy Clerico when his second marriage ended. Landon, however, angrily denied any adultery, asserting that there are more sinister reasons why partnerships fail than just a simple attraction to a younger person.
Despite the difficulties of managing a big family, Landon loved being a father and took a keen interest in his kids’ lives. Jennifer, his daughter, revealed that he was an inquisitive and devoted parent who cherished instructing his children. Tragically, Landon lost his life in 1991 at the age of 54 after being diagnosed with pancreatic cancer. Every one of his kids came together in his last days, showing him love and support all the way to the end.
Continuing the Tradition
Christopher Landon, one of Landon’s sons, became a director by following in his father’s footsteps. He frequently shares memories and shows his love for his late father on social media. But Christopher’s life hasn’t always been simple. He made his kidney cancer diagnosis public on social media in 2021. Fortunately, the cancer was discovered early, and the damaged kidney sections were successfully removed during emergency surgery. Christopher exhorts everyone to put their health first and schedule routine examinations.
Seeing Michael Landon’s family carry on his legacy is touching. His legacy as an actor, spouse, and parent continues to inspire us and serve as a reminder of the value of love, family, and maintaining good health.
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