In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
The First Ever Albino Twins Born In Argentina Will Leave You In Awe
Virginia and Catalina are two albino girls from Argentina who became viral on social media when they were born four years ago.
In 2018 Jorge Gomez and his wife received the good news that they were going to become parents to two twin baby girls. The couple already had a son and became ecstatic when the doctors told them they were expecting twin girls.
According to Gomez, the pregnancy was completely normal, and his wife used to visit her doctor regularly.
“When they gave us the news that we would have two babies, it gave us a lot of happiness, and when they were born, and we saw that they were albinos that happiness did not change at all. For us it is a blessing,” he told a local news outlet.
The father-of-three said that there were no complications and everything went smoothly. However, in the 36th week, doctors told him that they had to deliver the babies immediately.
So, the girls were born prematurely in the 36th week. But they were healthy and weighed normal. Catalina was born two minutes earlier than Virginia. They both weighed 5.95 lbs and 5.5 lbs, respectively.
The unusual thing about the newborn girls was their milky white hair. Gomez and his wife didn’t see any kid like that before in their lives, nor did anyone else.
So, the girls became an overnight sensation in Argentina in 2018 and made headlines in many media outlets and newspapers.
The pictures of them went all over the internet, and people were amazed to see two small girls born with snow-white hair.
According to LV12, the twins were born with a rare genetic disorder, albinism in which there is a lack of pigmentation in the skin.
People with albinism do not have enough melanin pigment in their skin and are born with either white or blonde hair. This condition also affects their coloring and eyesight. Some babies even have ginger hair, depending on the amount of melanin in their skin.
Catalina and Virginia were the first-ever kids born with albinism in Argentina. Their rare condition made them popular in the country.
“When they gave us the news that we would have two babies, it gave us a lot of happiness, and when they were born, and we saw that they were albinos, that happiness did not change at all,” Jorge Gomez told LV12.
He said he felt super blessed to be their father and never once thought that they were different from other kids or something was wrong with them.
“There were some precautions that we as parents had to bear in mind. For example, the girls are extremely sensitive to UV rays, which affect their skin and can cause sunburn and even cancer in a worst-case scenario,” said Gomez.
“So, we have to be extra cautious all the time and make sure that they are not going in the sunlight and are well protected from extreme weather conditions, especially hot weather.”
The twins are now four years old and look even more beautiful as they are growing up.
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