In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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What Does It Mean When You Dream of Someone Who Has Passed Away
Some people frequently remember their dreams, while others claim they never dream or at least can’t recall them.
But do dreams have any significance? While many believe dreams convey messages from unseen forces that we can’t perceive while awake, some scientists argue that dreams are merely the result of neurological processes in our brains.
Even when we’re asleep, our brains are very active. Sometimes, dreams reflect our daily experiences, while at other times, they reveal our fears. But what does it mean when we dream about someone who has passed away?
These dreams might be part of the grieving process or reflect a transition happening in our lives. According to Healthline, it’s more often the latter.
Such dreams are common during periods of change, such as starting a new job, moving to a new place, or meeting new people.
More important than the dream itself is how it makes us feel.
Rubin Naiman, a psychologist with a Ph.D. who has extensively studied sleep, explains, “Dream interpretation involves decoding the dream. It offers psychological insights and expands our consciousness.”
So, dreaming about someone who has died may be related to the changes in our lives and how those changes impact us.
“Many contemporary neuroscientists believe that during REM sleep, the brain is performing maintenance tasks and may unintentionally generate visual images, making dreams appear meaningless,” says Naiman. “On the other hand, some believe that dreaming is more profound than waking life. This view is prevalent in ‘dream cultures,’ such as among the indigenous people of Australia, who see dreaming as fundamental to our spiritual existence.”
Experts categorize these dreams into four types.
First, dreaming of a deceased person might be the brain’s way of processing grief and pain. If we had unresolved issues with the deceased, such as guilt, this could explain why they appear in our dreams. Dream analyst Lauri Loewenberg suggests that we might dream of a deceased person if we recognize their traits, like substance abuse, in ourselves. Some experts believe these dreams represent a visitation from the deceased, especially if they appear well-dressed or happy. A positive feeling from the dream may suggest the deceased person is saying “Hello.”
Regardless of our beliefs about dreams, they undeniably offer profound and meaningful insights. Dreams can provide a glimpse into our soul and our connection with those who have passed away.
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