In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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The Blonde Bikini Bombshell: Whatever Happened to Bo Derek?
Bo Derek is a treasured memory for children of the 1970s. She was one of the most stunning bombshells of her era, with her signature blonde hair, flaming blue eyes, and braided hairstyles that dispelled any negative connotations associated with them. Many people have been curious in her life since her brief period of stardom, like where she ended up, why she quit acting, and what her current circumstances are. Let’s see what Bo is getting up to these days.
The Early Years of Bo Derek
Mary Cathleen Collins was born in Long Beach, California, on November 20, 1956, before she became known as Bo Derek. Mary was raised by working-class parents in a typical American household. Her father worked as a sales executive, while her mother was a cosmetics artist. Mary had two areas of great interest when she was a teenager. She was first and foremost an avid horsewoman because she loved horses. She would compete in many events, proudly showcasing her talents. She also cherished acting. To improve those abilities, she decided to take acting classes.
Bo appeared in the movie Orca (1977). In this Jaws-esque film, a massive killer whale was shown biting off her leg. Her actual rise to prominence, meanwhile, was largely attributed to Blake Edwards’ 1979 picture “10.” It was at this point that her signature blond braided hair started to stand out. She didn’t go on a career of appearing in action-packed, daring movies after this one. Among them were the films “Tarzan, The Ape Man” from 1981, “Bolero” from 1984, and “Ghosts Can’t Do It” from 1990.
When Bo was just 16 years old, she met the director John Derek, who would become her husband. She was wed to Linda Evans at the time. They only started dating a few years later. But since Bo was still a minor, they had to travel to Mexico and Europe to get away from the harsh American laws.
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