As the push for electric vehicles persists despite public reluctance, the once-promising solution for environmental concerns is revealing significant drawbacks. Issues like inadequate charging infrastructure, limited range, battery problems, high repair costs, and supply chain disruptions have plagued the industry.
Despite these challenges, proponents like Joe Biden continue to advocate for electric vehicles. However, the lack of consumer interest has led to substantial financial losses for manufacturers. Ford Motor Company, for instance, reported a staggering $4.7 billion loss in 2023 from its electric vehicle product line, exceeding earlier projections.
The company attributed the losses primarily to intense competition driving down prices. With Ford selling around 72,608 electric vehicles in the year, the losses translate to roughly $65,000 per vehicle sold, an unsustainable business model. Moreover, Ford anticipates further losses, projecting up to $5.5 billion for 2024, particularly concerning in an election year.
Despite Chief Financial Officer John Lawler’s optimistic remarks about future profitability and customer adoption, the reality suggests otherwise. Ford’s flagship electric vehicle, the F-150 Lightning pickup, saw diminished demand, leading to production cuts. This setback is notable, especially as Biden’s administration aimed for 50% of new vehicle sales to be electric by 2030.
Watch Biden test drive the Ford Lightning pickup here:
General Motors has also dialed back production and tempered expectations, posting a $1.7 billion loss on electric vehicles in just the fourth quarter of 2023. Ford went on to state: “We said yesterday that we will launch our second-generation EVs when they can be profitable and deliver the kind of returns we want, and we will build a stand-alone profitable EV business. Meantime, we’re improving the contribution margin of our first-generation EVs.”
Men Look More Masculine When Wearing Makeup, a Study Reveals
Makeup is no longer associated with women only, and more and more men are embracing it. In fact, by accentuating facial features and hiding blemishes, makeup can actually make men look more masculine. And it’s not just for actors, as men of all ages and backgrounds are starting to see the benefits of wearing makeup.
It increases attractiveness in men.
More and more men are starting to wear makeup, and a recent study aimed to find out if it can positively affect men’s appearance. A makeup artist applied subtle makeup on a group of men, the participants were then photographed, and the images were rated based on attractiveness. The results showed that the male faces were rated as more attractive when wearing makeup compared to when not wearing makeup.
It makes men look more masculine.
While a beard can change any man’s face, making it more masculine, makeup can do the job almost as well. Researchers have found that makeup increases lower facial contrast, making a face look more masculine.
Makeup can enhance the facial structure.
Any woman knows that masterfully applied makeup can change your look, but men can also benefit from concealers and facial powders. Makeup affects how we perceive men’s bone structure and makes male faces more attractive.
Bonus: Dwayne Johnson on wearing makeup
Just like regular people, celebrities often wear makeup on set or during photoshoots. Dwayne Johnson, one of the most muscular actors in Hollywood, proudly shared on his Instagram account how his little daughters transformed him using makeup. “I haven’t seen myself in the mirror yet, but if I look as cool as I feel right now, then I’m winning, baby,” the father-of-three wrote.
Preview photo credit adamlambert / Instagram, adamlambert / Instagram
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