In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Our Granddaughter Accused Us of Being Cheap after Getting Our Wedding Present
My husband and I bought our granddaughter Eloise a wedding gift from her registry, but she accused us of being cheap. She expected the $40,000 cash gift we give our grandkids before their weddings. Upset, she threatened to cut us off.
“We buy a small gift from the registry and give a check for $40,000 the day before the wedding,” I explained. This time, we sent an air fryer, the cheapest item on her list. Eloise called, livid: “An air fryer? That’s the cheapest thing you could find?”
I told her, “Yes, we’re cheap, old, and useless. The only thing you didn’t know is that the day before the wedding, we were going to gift you a check for $40,000.”
Eloise’s reaction made us reconsider giving the cash. Later, she found out about our tradition and accused us of discrimination. “Why didn’t I get anything?”
“We felt after your reaction, it wasn’t right to go ahead with the gift,” I said. Eloise, now boycotting Christmas, refuses to understand our perspective. Despite this, our door and hearts remain open to her.
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