In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Everyone loves Jennifer Aniston
While Jennifer Aniston seems to lead a charmed life, her reality is anything but flawless. Behind her glamorous exterior and friendly demeanor lies a story of personal struggles and professional hurdles.
Despite the challenges she has faced, Jennifer Aniston remains a stunning example of aging gracefully and has retained much of her charm from her early career days. However, recently leaked photos revealed a rougher side of her, showing her without makeup and with minor scars on her face.
These images remind us that even those we admire from afar have their own struggles and imperfections that we may not see. For celebrities like Jennifer, with constant media attention, it’s difficult to maintain even a semblance of privacy.
Jennifer’s path to success often came at the expense of her personal life. Yet her resilience and grace in the face of adversity continue to inspire many. Born in 1969 in Sherman Oaks, a picturesque area of Los Angeles, Jennifer dreamed of acting from a young age. Her family’s move to New York City enabled her to attend the prestigious Waldorf School, but high school was not easy, with strict teachers and threats of expulsion.
To make a living outside of acting, Jennifer took on a variety of jobs: waitressing, telemarketing, and even bicycle messenger around town. Despite numerous setbacks, including limited success with early television roles, she never gave up on her dream.
Her persistence paid off when she landed the role of Rachel Green in Friends. Her portrayal of Rachel became iconic, leaving a lasting impression on television audiences and earning her a star on the Hollywood Walk of Fame. This role catapulted her to fame and cemented her position as one of Hollywood’s highest-paid actresses, especially after her highly publicized relationship with Brad Pitt.
Jennifer and Brad’s relationship began in 1998 and they married in 2000. Although their divorce in 2005 was difficult, they maintain a respectful and supportive friendship.
Recently, Jennifer has been vocal about her dissatisfaction with the way women are portrayed in Hollywood and the pressure of societal beauty standards. She uses her platform to promote female empowerment and showcase her natural beauty, frequently sharing makeup-free photos on Instagram, which have been widely praised.
Her stance on body positivity and disregard for conventional beauty standards has made her a role model for many. Jennifer’s refusal to conform to societal expectations underscores her commitment to embracing her true self and has earned her admiration beyond Hollywood.
A recent photo of Jennifer with no makeup and scars on her face, taken on the set of Cake, surprised many of her followers. Thankfully, this look was part of her role in the film and Jennifer has expressed her appreciation for being able to showcase her natural self.
Her performance in “Cake” once again proved her remarkable talent and charisma. While Jennifer Aniston continues to deliver outstanding performances in both film and television, she remains a captivating and inspiring figure, proving that true beauty and talent shine through regardless of outward appearance.
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