In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Mom straps baby in carseat and tosses her out second-story window just seconds before taking her final breaths. Full story in the comments
Nothing really beats mother’s love, don’t you think so? When a woman gives birth, her whole life changes and all that matters is the well-being of her bundle of joy. There is literally nothing a mom wouldn’t do for her child, and this sad and heartwarming story is just another proof of that.
Shelby Ann Carter, a 21-year-old woman from Wyoming, Ill, gave birth to a beautiful baby girl in January 2017. She and her boyfriend couldn’t be happier with the new addition to their family. Things just felt perfect for these new parents.
But you know what they say. Things don’t always turn out the way we want and expect. Sadly, the life of this loving family turned upside down as a result of a devastating tragedy.
On January 30, the mom and her baby were staying at Shelby’s mother’s house where they lived when suddenly the place caught fire.
The flames were spreading so quickly that the whole house got filled with heavy smoke and there was no way out.
Firefighters came at the scene as quickly as they could and did all in their power to put the flames under control, but unfortunately, it was already way too late for Shelby to be saved. She died due to carbon monoxide poisoning.
In the midst of the panic, Shelby tried to save her baby girl and everyone was left stunned when they realized what this mother did before she lost her life.
Firefighters came at the scene as quickly as they could and did all in their power to put the flames under control, but unfortunately, it was already way too late for Shelby to be saved. She died due to carbon monoxide poisoning.
In the midst of the panic, Shelby tried to save her baby girl and everyone was left stunned when they realized what this mother did before she lost her life.
Once she realized it was impossible for them to get out of the house, Shelby put the baby into the carseat, made sure she was secured with the belts, and then dropped her from the second-floor window. This woman didn’t care for her own life as long as her daughter would survive. This is sort of sacrifice only a mother can make.
The moment the firefighters spotted the little soul, they rushed her to the hospital, praying she didn’t suffer any serious injuries from the fall. Luckily, baby Keana was completely unscathed thanks to her mommy’s love and quick-thinking.
“It’s just incredible that she was able to pull her thoughts together to save her baby… I’d say it’s nothing short of a miracle the way it ended up”, Chief of the Wyoming-Speer Fire Protection District Ed Foglesonger told The Washington Post.
The loss of the young mother was a real tragedy that left the residents of Wyoming grieving. A baby was left without her mommy, and a family was broken forever.
Members of the community gathered to express their condolences and were willing to help Shelby’s family rebuild their house. After the word about the tragic and heartbreaking event spread, kind-hearted people helped raise almost $40,000 in just a few weeks.
We are deeply sorry for the loss and we feel sad Keana will never get the chance to meet her heroic mother who saved her life.
Once she realized it was impossible for them to get out of the house, Shelby put the baby into the carseat, made sure she was secured with the belts, and then dropped her from the second-floor window. This woman didn’t care for her own life as long as her daughter would survive. This is sort of sacrifice only a mother can make.
The moment the firefighters spotted the little soul, they rushed her to the hospital, praying she didn’t suffer any serious injuries from the fall. Luckily, baby Keana was completely unscathed thanks to her mommy’s love and quick-thinking.
“It’s just incredible that she was able to pull her thoughts together to save her baby… I’d say it’s nothing short of a miracle the way it ended up”, Chief of the Wyoming-Speer Fire Protection District Ed Foglesonger told The Washington Post.
The loss of the young mother was a real tragedy that left the residents of Wyoming grieving. A baby was left without her mommy, and a family was broken forever.
Members of the community gathered to express their condolences and were willing to help Shelby’s family rebuild their house. After the word about the tragic and heartbreaking event spread, kind-hearted people helped raise almost $40,000 in just a few weeks.
We are deeply sorry for the loss and we feel sad Keana will never get the chance to meet her heroic mother who saved her life.
Leave a Reply