In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Homeless Twin Sisters Inherit Property from Grandmother They Never Knew — Story of the Day
Madison and Jessica turned to a life of robbery after escaping their abusive stepdad. One fateful burglary at an unknown older lady’s mansion leads them down an unexpected path when they stumble upon a photo linked to their past.
“One last signature there,” the attorney said, smiling when the 25-year-old twins Madison and Jessica followed his lead. “There! It’s all yours!”
Once the lawyer left, Jessica’s gaze lingered on the towering ceilings and ornate décor of the Victorian-style mansion nestled in the outskirts of the quiet town.
For illustration purposes only | Source: Pexels
“Can you believe it, Maddy!?” she exclaimed, feeling excitement swishing through her veins. “We own this now! It’s OURS!
Jessica rejoiced, not realizing that her sister hadn’t said a word and was instead quietly crying.
“Maddy, what’s wrong?” Jessica asked, confused.
“Jess, this mansion, the way we got it…It still feels like a dream,” Madison said, breathless and disbelieving. She closed her eyes and thought about the lower point in their life 16 years ago. They were nine and had only $3 in their pockets after fleeing their stepfather.
In the fall of 2002, the twins lived with their stepfather, Martin, after their mother died in a car accident 1999. While he always had trouble drinking, his wife’s death worsened things. He took his frustrations out on them and couldn’t hold down a job.
Madison and Jessica tried to be good, despite how often he reminded them they were a burden. But after years of this mistreatment, Martin got home drunk one night, expecting food on the table.
“We’re really sorry, sir,” Madison said softly, her head lowered in fright. “We had a lot of homework to do today. Dinner will be ready in just 20 minutes. Please forgive us for being late.”
“She’s telling the truth,” Jessica agreed.
For illustration purposes only | Source: Getty Images
Still, Martin didn’t like their answer. He grabbed their notebooks and bags, hurling them around the living room carelessly.
“I don’t care about your school. Do you understand, you lazy little rats?” Martin yelled, terrifying them. “If I have to raise you, you’ll have to work around here! If this happens again, you’ll be out on the streets!”
The girls looked at each other, and although this wasn’t the first time he had threatened to kick them out, his words still caused intense terror.
Madison began to cry while Jessica tried to stop the tears, uttering, “Yes, sir.”
Martin grinned, his rage dissipating now that he knew they were afraid. He grabbed a beer from his fridge and sat in front of the TV while dialing to order some pizza. Of course, he wouldn’t share that with them.
Madison ran to their room, and Jessica followed closely. “What are we doing to do?” she asked her crying sister. “We can’t live with that ogre anymore.”
Her twin wiped her tears away. “Where would we go?”
“I know, but he doesn’t even feed us. He hates us,” Jessica continued. “Wouldn’t it be better to just leave? Run away?”
“Run where?” Madison asked, looking around.
“Anywhere. Somewhere better than here,” her sister added, shrugging.
For illustration purposes only | Source: Pexels
“OK,” Madison said, nodding. They quieted and stared into each other eyes for a long time. Then, they hugged tightly and began to pack. They checked the few pennies and dimes they’d managed to steal here and there, but it was only three dollars between them.
When they were ready, they exited their room slowly, checking that Martin was fast asleep. His pizza box was only half empty, and his beer can was still in his hand.
Jessica stopped Madison for a second. “Wait, I can’t leave until I do something,” Jessica said, put her things down, and ran to her stepfather’s room.
“What are you doing?” Madison whispered-yelled, panicking. But Jessica was back quickly with a bottle. She tiptoed to Martin’s and poured a powder on his open beer can. Luckily, he was snoring loudly.
Jessica threw the bottle on the floor, grabbed her things, and ushered Madison out.
“What was that?” her sister asked.
“Laxative,” she answered, grinning slightly.
Madison almost burst out laughing loudly but covered her mouth, and they left, never to see their horrible stepfather again.
For illustration purposes only | Source: Unsplash
For the next 15 years, the girls traveled all over the country, surviving by stealing and begging where they could. Eventually, they raised enough money to buy a cheap minivan.
They had to leave towns quickly and change their appearances after stealing. It was a complicated life, but it worked for them. Jessica was the most daring, while Madison was usually more reserved and scared when stealing.
While traveling through Boston, they suddenly encountered a neighbor with a large, beautiful mansion.
“Look at that house, Maddy. I bet we could grab just one box of jewelry and be set for the rest of the year,” Jessica pointed out, stopping the car only a few paces away.
“I don’t know, Jess. Those wrought-iron fences are heavy-duty. It’ll be tough to climb. Plus, these places probably have alarm systems and stuff, right?” Madison shook her head but stared at the state with wonder.
“Well, I’m going,” Jessica insisted, removing her seat belt and climbing out of the driving seat. Madison followed, trying to talk her out of it.
As predicted, the fence was hard to climb, but there was no alarm, at least. Jessica was an expert in picking locks, but she knew rich folks always left their doors open. “Bingo,” she whispered, rolling a side door open.
For illustration purposes only | Source: Pexels
The twins entered a dressing room and ransacked as quickly as possible, finding jewelry and designer bags galore.
When they were ready to leave, Madison lifted her heavy bag and accidentally knocked a vase.
“Oops!” she whispered, looking at her sister with panicked eyes.
“We have to go,” Jessica said calmly. “Let’s pray she didn’t hear this.”
“Who’s there?” they suddenly heard as lights turned on. An old woman in her nightgown stood in the doorway. “Who are you?”
The twins stared at each other, wondering what to do next.
“Oh, no. Please don’t take that,” the lady continued, her eyes on the box Jessica had in her hands because it didn’t fit in her bag. Her eyes teared up quickly. “Take anything else but that, and I won’t call the police.”
The twins were flustered, but Jessica would not leave that box now that the old woman basically confirmed it was valuable. “MADDY, RUN!” she yelled, rushing to the old woman at the door and pushing her to the side.
For illustration purposes only | Source: Unsplash
“Please, those jewels are worth more than money!” the old woman wailed after catching herself from falling.
Madison only hesitated a second before following her sister. They rushed down, exiting through the sliding door and not looking back until they were securely in their van. Madison looked up at the mansion and saw the old woman staring through the window.
“We did a terrible thing, Jess,” Madison lamented. “She said they’re worth more than money.”
“Yeah, that means what’s in this box is more valuable than everything else. This is how we survive,” Jessica snapped, driving on.
They were too tired to get away from Boston that night, so they stopped at an empty rest stop, and Jessica fell asleep quickly. Madison couldn’t stay still, so instead, she grabbed the box and returned to the old woman’s house.
Instead of breaking in again, Madison rang her doorbell. The old woman’s eyes widened when she saw her without a mask and holding the jewelry box in her hand.
“I’m sorry for what we did earlier,” Madison spoke in a soft voice laced with guilt and sympathy. “My sister and I were in a tough spot. Please, forgive us. Don’t call the police.”
The old woman stared at her sweetly, holding back tears, and asked Madison inside. She asked the younger woman to call her Mrs. George, and they began to talk. After a while, Madison looked at the pictures on her mantelpiece, noting many people.
For illustration purposes only | Source: Getty Images
But one frame caught her eye.
“Wh—who is this?” Madison stuttered, her eyes brimming with tears. The old lady’s eyes followed Madison’s gaze at the photo, and she was puzzled about what had suddenly made the young woman cry.
“Well, that’s…that’s my late daughter, Amber,” Mrs. George replied softly, her glass becoming foggy due to the warm tears in her eyes. “she was a beauty, wasn’t she? But why do you cry?”
Madison’s heart skipped a beat as she stared intently at the photo and then back at Mrs. George.
“What? Your daughter? It can’t be…Th—that’s my MOM!”
The living room fell silent as the two women exchanged a puzzled glance, their eyes filled with emotion. “Your mother?!” the grandmother whispered as her face was drained of blood.
“Oh, my God! This is unbelievable! Honey, I’m your grandmother!” Mrs. George gasped as she pulled Madison into a tight embrace, realizing they were connected in a way they could have never imagined.
“Wh—How can this be? I never knew we had a grandmother!” Madison exclaimed in shock. “I’ll go bring my sister. She needs to know too!”
For illustration purposes only | Source: Getty Images
Madison bolted to the minivan and told Jessica everything.
“What! And she’s our grandma? OMG…how’s that possible? How come we didn’t know about her all these years?” Jessica was stunned when her sister revealed the encounter back in the grandmother’s estate.
“Yeah, Jess! It’s unbelievable. The woman we just robbed is our GRANDMOTHER! Let’s go and find out further.”
They talked to the old woman, apologizing for stealing from her. Mrs. George apologized, too, because she never knew of their existence.
“My daughter and I had several problems. She was boy-crazy and didn’t pick the right men. She cut me off eventually, and I didn’t even know where she moved to. I thought it was best to let her come to me later,” their grandmother explained.
They talked more, and the old woman told them to stay in her house. They took a DNA test a few days later to confirm, and Mrs. George promised they would never have to steal again.
Nine months later, Mrs. George passed, and Madison and Jessica inherited her house and the entire estate, although it took a few months before they finalized everything.
For illustration purposes only | Source: Getty Images
“If we had known about her before, we could’ve lived this life all along,” Madison cried, and Jessica ran to her arms.
“Instead, we burglarized our grandmother’s house,” Jessica cried and laughed, tightening her embrace.
“Breaking into this house was the best thing we ever did,” Madison said. “So, thank you. For being our brave and stupid Robin Hood.”
Tell us what you think about this story, and share it with your friends. It might inspire them and brighten their day.
If you enjoyed this story, you might like this one about twins who found a baby abandoned on a stroller and discovered her $3 million legacy later.
This piece is inspired by stories from the everyday lives of our readers and written by a professional writer. Any resemblance to actual names or locations is purely coincidental. All images are for illustration purposes only. Share your story with us; maybe it will change someone’s life.
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