Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
Science Shows That Women Sleep Better Next To Dogs Than Men
Undoubtedly, the importance of a good night’s sleep for overall health is widely acknowledged. With numerous studies exploring the optimal ways to achieve quality rest, recent research proposes a surprising solution, sharing the bed with dogs. Canisius College in New York State spearheaded this unconventional investigation, revealing that women experience better sleep next to their canine companions compared to human or feline counterparts.
Lead researcher Christy Hoffman, Ph.D., an animal behaviorist, conducted a survey involving nearly a thousand women across the United States to draw these intriguing conclusions. The results unveiled that 55% of participants shared their beds with at least one dog, 31% with a cat, and 57% with a human partner.
Hoffman delved into the reasons behind dogs emerging as superior sleep partners. The study highlighted that dogs’ sleep patterns align more closely with humans than those of cats. Hoffman theorizes that this synchronization may contribute to improved sleep quality, as dogs are adept at accommodating their owners’ sleep schedules, potentially mitigating disruptions caused by differing bedtime routines.
Furthermore, the structured routines imposed by dogs, such as morning walks, assist in regulating their owners’ daily schedules, thereby enhancing overall sleep quality. Another contributing factor is the physical stillness of dogs during sleep, unlike fidgety feline companions. Women in the study reported that dogs tended to remain on the bed throughout the night, fostering a sense of security and stability.
The study’s third crucial finding emphasizes the unique sense of security that dogs provide. Unlike cats or even human partners, dogs offer a heightened level of psychological comfort. Hoffman suggests that the perception of dogs as vigilant protectors, capable of alerting their owners to potential intruders, plays a role in enhancing the sense of security.
Despite these intriguing findings, the study acknowledges the subjectivity of sleep preferences. Factors such as a dog’s snoring or generating excess warmth could pose challenges. Additionally, there are individuals who find solace in the companionship of cats during bedtime.
It’s essential to note that the study relies on participants’ subjective perceptions of their pets’ impact on sleep quality and duration. Consequently, further research is necessary to definitively crown dogs as superior sleeping partners. Hoffman emphasizes the need for continued exploration into the various contexts under which pets positively or negatively influence sleep quality.
As American households increasingly welcome pets, understanding these dynamics becomes crucial. Future research may utilize technologies like Fitbit-like devices to objectively track sleep quality in diverse sleeping conditions, providing a more comprehensive understanding of the intricate relationship between humans and their animal companions during bedtime.
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