Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Husband’s Lover Came to Me for a Massage, Not Knowing I’m His Wife
You never think it’ll happen to you. I thought my husband and I had built a life that no one could touch. But then a young, beautiful woman walked into my massage studio and started talking about her life. What she said left me speechless, but my response left her paralyzed.
I never imagined that a routine appointment at my massage studio would unravel my entire marriage. The woman on my table that day had no idea who I was, and by the time she realized the truth, it was too late.
A young woman smiling | Source: Midjourney
If you asked anyone to describe me, they’d probably say I’m the typical hardworking mom. My life revolves around my two boys, Ethan and Leo.
At 10 and 8 years old, they’re at that stage where they want to be independent but still need their mom for everything. And honestly, I love being there for them. The morning rush to get them ready for school, the endless soccer practices, and those quiet moments at bedtime when they tell me about their day motivates me to keep going.
A woman standing in her living room | Source: Midjourney
But my life isn’t all about the kids.
Five years ago, I opened my own massage studio, and it quickly became my second home. There’s something incredibly fulfilling about helping people relax.
It’s my passion, and I’ve poured my heart and soul into that place.
A masseuse massaging someone’s hand | Source: Pexels
Then there’s Henry, my husband of 12 years.
I met him when I was a young, vibrant woman, full of dreams and energy. Back then, I’d dress up for him, wear makeup, and make sure my hair was perfect. And he loved it.
We were inseparable. Henry always found a way to make me laugh and I continued believing we’d be happy forever. But life doesn’t stay the same.
A woman sitting near a window | Source: Midjourney
Over the years, I’ve become more practical.
I don’t spend hours on my hair or makeup anymore. I wear comfortable clothes and don’t spend money on fancy stuff because I believe I’d rather invest my time and money in my kids.
Henry never complained about it, but sometimes I wondered if he noticed.
It wasn’t that our marriage was bad. Henry still did his part. He was a present father, always at the boys’ games and school events. He fixed things around the house and never missed a birthday or anniversary.
I thought we were solid.
A couple holding hands | Source: Pexels
But over the past year, something felt… off. Henry started working late more often. At first, I didn’t question it. He’s a lawyer, and I assumed he was putting in extra hours to give us a comfortable life.
Still, there were moments that gnawed at me.
He’d get home late and head straight for the shower without saying much. Sometimes, he’d sit with us for dinner, but his mind seemed elsewhere.
I chalked it up to stress. After all, I was busy too. Running a business and raising kids wasn’t easy.
A woman looking straight ahead | Source: Midjourney
But deep down, a part of me knew something had changed. We weren’t the same couple we used to be.
I figured it was just part of being married for over a decade. You know, life gets busy, romance takes a backseat, and you fall into routines.
What I didn’t know was that my husband’s routine included someone else.
It was an ordinary Tuesday morning when Emily walked into my massage studio. She looked exactly like the kind of woman who turned heads without even trying.
A woman walking on a wooden floor | Source: Pexels
Everything about her screamed luxury. The way her sleek hair cascaded over her shoulders, the designer bag she casually set down on the chair, and her expensive perfume that filled the room.
“Hi, I’m Emily. I have a 10 a.m. appointment,” she said with a friendly smile.
I returned the smile, though something about her felt off. Maybe it was her confidence or the way she seemed so at ease as if she owned the place.
I couldn’t put my finger on it, so I brushed it off.
A woman standing in her massage studio | Source: Midjourney
“Welcome, Emily. Please, make yourself comfortable,” I said, gesturing toward the massage room. “You can hang your things there and lie down on the table. I’ll be right with you.”
Once she settled in, I started my usual routine. The room was calm and serene, with soft music playing in the background. As I massaged her back, she let out a deep sigh.
“Finally,” she said, her voice muffled by the table’s headrest. “I’m going to relax.”
I chuckled. “Much stress?”
“Too much,” she groaned. “I really needed this.”
A woman lying on a massage table | Source: Midjourney
I kept my tone light and conversational. “Work stress?”
“Relationship stress,” she corrected. “My boyfriend is… complicated.”
I stayed silent, letting her talk if she wanted to. Some clients like to open up during their sessions, and I’ve learned that listening can be just as therapeutic as the massage itself.
Emily sighed again. “He’s in the process of a divorce, and it’s been messy. I don’t know why he hasn’t just finalized it already. His wife is such a drag.”
A back-view shot of a man | Source: Midjourney
I felt a pang of sympathy. Divorce is never easy, especially when kids are involved. Still, something about the way she said “drag” didn’t sit right with me.
“I guess that’s always hard,” I said carefully. “Especially with kids in the picture.”
“Oh, they’re not my problem,” she said dismissively.
My hands froze for a split second before I forced myself to keep going. I was horrified. How could someone be so heartless?
But I reminded myself not to judge. I didn’t know the whole story.
A woman smiling | Source: Midjourney
“I don’t know how his wife does it,” Emily continued. “She just works, looks after the kids, cooks, cleans… No wonder he’s leaving her. She’s boring. No makeup, no effort. Just a mom. And of course, he’ll get the house. It’s his. The kids can stay with her. I don’t want to raise someone else’s brats.”
Her words stung, though I wasn’t sure why. It was like she was describing me. I shook the thought away.
Pure coincidence, I told myself.
Emily’s phone suddenly buzzed on the side table. I glanced at it, and my heart nearly stopped.
A phone on a table | Source: Pexels
The screen lit up with a picture of her and… Henry.
My husband. My Henry. Smiling with her. Holding her.
My heart pounded faster as I processed what I was seeing. My mind raced, replaying everything Emily had just said.
“Oh, I’ll answer later,” Emily said casually, reaching to silence the phone.
“No, dear,” I said, my voice unnervingly calm. “Please, answer it.”
A woman in her massage studio | Source: Midjourney
She blinked, surprised by my tone. “What?”
I stepped back and crossed my arms. “It’s my husband—your boyfriend dreaming of divorcing me—calling you. Go ahead.”
For a moment, there was dead silence. Then she screamed, “What the hell did you do?! I CAN’T MOVE!”
I watched as Emily struggled to lift her head, her arms trembling as she tried to push herself off the massage table. But her body refused to cooperate.
For a moment, I panicked. Did I seriously paralyze her? But then I realized what had happened.
A worried woman | Source: Midjourney
I must’ve pressed on a nerve in her neck. It was something I’d seen before in my practice. Temporary paralysis, usually gone in a few minutes.
Still, I wasn’t about to waste this opportunity.
“Don’t worry, sweetheart,” I said, keeping my voice steady. “It’ll pass in a bit. Meanwhile, let’s have a chat.”
Her eyes narrowed. “You did this on purpose!”
I shrugged. “Prove it.”
Emily tried to wiggle her fingers, but they barely twitched. She huffed in frustration, glaring at me like a trapped animal.
“You’re insane!” she hissed.
An angry woman lying on a massage table | Source: Midjourney
“Maybe. Or maybe I’m just a woman who’s tired of being lied to.” I pulled over a chair and sat down calmly. “Now, about that house… You think it’s Henry’s?”
Her lips pressed into a tight line.
“Yeah, it’s not,” I continued. “It’s in my name. The kids? They’re staying with me. And guess what? Courts tend to favor the spouse who wasn’t sneaking around.”
“You’re bluffing,” she spat. “Henry said—”
“Henry said a lot of things, didn’t he?” I leaned forward. “Did he mention that I’ve supported him through job changes, sleepless nights with our kids, and years of marriage? Or did he just paint me as some boring wife?”
An upset woman | Source: Midjourney
Emily’s nostrils flared. “He loves me.”
“Does he?” I laughed. “Or does he love the idea of you? The fun, carefree fling who doesn’t remind him of his responsibilities?”
Her phone buzzed again. This time, I picked it up and held it out for her to see.
“Would you like me to answer? Should I tell him you’re… indisposed?”
Emily’s expression shifted from anger to fear. “Don’t you dare.”
“Oh, I dare.” I smirked. “But first, let me take a little souvenir.”
An upset woman | Source: Midjourney
I opened her phone and found a string of messages between her and Henry.
Sweet nothings. Promises of a future together. And a few photos that made my stomach turn.
I snapped pictures with my phone, making sure I had enough evidence to make my point clear. Then I locked her phone and set it back down.
“Why are you doing this?” she whispered, her voice trembling.
“Because you need to know what’s coming.” I stood up and leaned over her. “When you can move again, feel free to let Henry know I’ll be calling my lawyer today.”
A woman holding a phone | Source: Pexels
“You won’t win,” she muttered. “Henry won’t let you take everything.”
I raised an eyebrow. “Oh, he’ll have no choice. I’ve got proof now. And when the courts see what he’s been up to, he’ll be lucky if he walks away with his clothes.”
Emily finally managed to lift her head. Her arms were still weak, but she was starting to regain movement.
“Don’t worry,” I said with a smile. “You’ll be fine in a few minutes. But your relationship with Henry? That’s done.”
A worried woman | Source: Midjourney
She glared at me as she swung her legs off the table, struggling to stand.
“You think you’ve won?” she raised an eyebrow. “He’ll come crawling back to me.”
“If you say so,” I laughed.
She grabbed her bag and stormed out, slamming the door behind her. I took a deep breath, letting the tension leave my body.
But I wasn’t done yet.
That evening, I waited for Henry to come home. He walked through the door like nothing had happened, kissed me on the cheek, and sat down at the dinner table.
A man standing in his house | Source: Midjourney
“Henry,” I said, setting my phone on the table between us. “We need to talk.”
His eyes flickered to the phone, and I could see the color drain from his face.
“I know everything,” I said quietly. “The texts. The calls. Your little plan to divorce me.”
He opened his mouth, but I held up a hand to stop him.
“No excuses, Henry,” I said. “You want a divorce? You’ll get one. But you’re leaving with nothing. The house is mine. The kids stay with me. And if you try to fight me, I’ve got plenty of evidence to bury you in court.”
A man talking to his wife | Source: Midjourney
His face paled, and he slumped in his chair. “Sophia…”
I leaned in, my voice steady. “You should’ve thought about this before you lied to me. Now? You’re on your own.”
The next day, I filed for divorce.
Soon, Henry moved out, and Emily realized he couldn’t give her the life she wanted.
To be honest, leaving my husband wasn’t easy. But after thinking about what he’d been doing behind my back, I knew I had no other option.
I left Henry and promised to never look back again. Not even on days when I felt lonely.
A woman standing in her house | Source: Midjourney
If you enjoyed reading this story, here’s another one you might like: When Brooke returns home from a weeklong work trip, she’s eager to unwind with her favorite snack. But her peanut butter jar is mysteriously half-empty. Her husband, Aaron, is allergic, so who ate it? Determined to uncover the truth, Brooke turns to their security cameras and discovers a shocking secret: Aaron had been hiding a guest. What starts as suspicion unravels into an emotional journey neither of them expected.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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