Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Hiker finds massive ‘beast’ hiding along banks of South Carolina creek
A peaceful hike turned shocking for a South Carolina woman who came across a “beast” hiding along the edge of a creek.Wanting to warn others to be extra cautious when hiking through Jeffries Creek Park, Meredith Langley shared a photo of the massive creature on Facebook, horrifying many online users.“He’s probably swallowed somebody’s child already,”
writes one netizen who vowed to never go hiking again. Keep reading to learn more about the creature Langley found!Meredith Langley was hiking through Jeffries Creek Park in Florence, South Carolina, when she came face-to-face with frightening fauna who interrupted her enjoyment of the flora.A giant brown snake – several feet long and thicker than the root of a tree used to rest his head – was hiding in the dirt along the edge of the creek.The snake – that was catching some rays of sunshine – shocked Langley, who wrote on Facebook, “Note how well he blends in with his surroundings.”
“This was a good teaching opportunity and example for my own kids who forget not to run ahead of me on trails!” Langley writes to members of the private Facebook group, South Carolina Hiking Club.“This was a good teaching opportunity and example for my own kids who forget not to run ahead of me on trails!” Langley writes to members of the private Facebook group, South Carolina Hiking Club.The beast, that she estimates is about four to five feet when stretched out, was “wholly unafraid of us.”“It watched me with stillness and reserve, and without aggression or fear. That told me that this creature knew with certainty that it was capable of defending itself if needed, but it need not exert that energy unnecessarily,” Langley said of the monster, who she captured on film before she quietly retreated. “That area is its home, not ours, and my children and I maintain that respect and reverence anytime we are out in nature.”‘What a beast’The online community was horrified when they saw the fearless snake, resting along a common hiking path.Believing her eyes tricked her, one netizen writes, “What is that?” and another says, “This photo is not selling South Carolina.”Others are in awe of the snake’s size. “What a beast!” one writes.“This looks like something you’d see in the Amazon jungle,” said a second while a third simply stated, “Dats a whopper.”One person jokingly commented, “He’s probably swallowed somebody’s child already,” adding, “I ain’t going on NO trails period.”Meanwhile, other cyberfans tried to identify the snake’s species, “That’s a huge cottonmouth,” shares one user. Cottonmouths are highly venomous vipers, which along with copperheads are frequently found in the area.
The kil ler snakes, also called water moccasins, are often confused with their nicer relatives, like the brown water snake.
Leave a Reply