March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Why My Husband Divorced Me When He Received This Picture From Me?! It’s The Reason That Shocked Me…
It was one of those peaceful, quiet afternoons that make you feel at ease, surrounded by the calm of the open field and the gentle rustling of leaves. I leaned against the truck, enjoying the warmth of the sun and the solitude, and thought about sharing a small moment of my day with my husband. The truck looked picture-perfect against the trees, so I snapped a quick photo and sent it off without a second thought.
The reply came back almost instantly, and it wasn’t what I had anticipated.
“Who’s that in the reflection?”
I frowned, reading his words again, unsure of what he meant. I hadn’t seen anyone. “What reflection?” I typed back, a slight unease building.
“The rear window. There’s someone there,” he replied, his tone suddenly more serious.
Heart pounding, I opened the photo and zoomed in, focusing on the rear window’s reflection. At first, I assumed it was just a glare, maybe a trick of the light or a shadow from the trees. But as I studied it more closely, my stomach twisted. There was, indeed, a figure—a faint outline of a person standing just behind me. The more I looked, the more familiar the shape became. A man in a hat, his face obscured by the brim’s shadow.
My breath caught. It looked just like the hat my ex-boyfriend used to wear, one he was rarely seen without.
A chill ran through me. I had been alone, hadn’t I? I hadn’t noticed anyone when I took the picture, and the field was empty, just me and the truck. But there he was, unmistakably standing close enough to be caught in the window’s reflection. How was this even possible?
I tried to calm my husband with a hasty reply. “It’s probably just a shadow or something from the background. I was definitely alone.” But even I felt the uncertainty in my words.
His response came back with unwavering suspicion. “That doesn’t look like a shadow. It looks like him.”
My stomach churned. I knew exactly who he meant, and it didn’t seem real. It was as if my past had come creeping into that quiet afternoon, catching me off guard in a way I couldn’t quite rationalize. Could my ex somehow have been nearby, without me noticing? Or was it just a terrible trick of timing that happened to look exactly like him?
I stared at the photo, scrutinizing the figure in the reflection. The way he stood, the hat—it all felt too familiar. No matter how hard I tried to convince myself otherwise, the unease wouldn’t subside. What if it really was him, somehow lingering on the edge of my present?
I called my husband, my voice shaking, trying to explain, to tell him it had to be a weird coincidence. But the doubt was palpable, filling the silence on the other end of the line. When he finally spoke, his tone was distant, guarded. “I don’t know,” he said slowly. “That reflection… it doesn’t feel like a coincidence.”
After the call ended, I sat there, staring down at the picture that now seemed to hold far more than just a snapshot of my day. That faint outline of a man in the background was like a shadow, dredging up something from the past I’d thought was over and done with.
In the days that followed, everything between us felt off, like a shift we both felt but couldn’t quite fix. The image of that figure in the reflection hung over us, an uncomfortable reminder of my past and a mystery I couldn’t answer. I tried to assure him it was nothing, that I had been alone, but the trust between us felt shaken, as though something essential had been altered by that tiny, barely visible reflection.
What was meant to be a simple picture, a small shared moment, had suddenly changed everything, casting a shadow neither of us could escape. And in that small, haunting detail, we found ourselves questioning what should have been unquestionable.
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