Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
At 69, Kevin Costner gets re-do to “look younger” after shock divorce, claims insider
Following a divorce, it’s common for one or both parties to make changes. Perhaps some new clothes? A brand-new vehicle? Perhaps a new hairstyle, a new career, or a new social circle to go out and drink with?
My argument is that, after going through something as life-altering and, typically, traumatizing as a formal separation from someone you thought you would be in love with forever, it’s only normal to make changes to your daily life.
It appears that even celebrities can undergo post-divorce makeovers. As it happens, if Radar Online is to be believed, Kevin Costner is currently in the middle of one.
The short version of Costner’s love life and how it unfolded in 2023—which our coverage of it has been extensive—is that the Dances With Wolves star and Christine Baumgartner parted ways last year after 19 years of marriage.
According to all reports, Costner was taken aback by his ex-wife’s decision, while Christine was the one who started the divorce process. After an inevitable court struggle, Baumgartner received an order for Costner to pay $63,209 in child support each month.
Although it might seem like a lot, it is far less than the $161,592 that Christine was reportedly looking for.
A few months later, the 69-year-old Costner was the focus of several rumors that connected him to different women. I suppose this is to be anticipated, given the day his divorce was finalized, he became become one of Hollywood’s most eligible bachelors.
In recent months, there has been a lot of conjecture that he is now dating singer Jewel; the two are said to have taken a plane trip together for vacation. In an April interview, Jewel herself mentioned Kevin, slyly describing the actor as “a great person.”
Regarding the speculations that connected the two of them, she said in the same interview, “The public fascination is intense for sure.”
CANNES, FRANCE – MAY 19: On May 19, 2024, in Cannes, France, Kevin Costner is seen on the “Horizon: An American Saga” Red Carpet at the 77th annual Cannes Film Festival at the Palais des Festivals. (Image by FilmMagic/JB Lacroix)
The world won’t likely find out if Costner has found new love until an official announcement is released, but Radar Online claims that the leading man in Yellowstone has changed since splitting from Christine.
“He fusses over his hair nonstop and is now getting weaves,” a source reportedly told news outlet The Globe. “He is dabbling in other beauty treatments like Botox and spray tans to look younger.”
“He used to be a wash-and-go guy, but now he spends hours getting ready and gets really obsessed with his hair,” the insider said. With the bleached fuzz on top of his head, his buddies make fun of him for appearing like a scarecrow, but he doesn’t mind because he thinks it looks wonderful.
Indeed, when Costner was photographed at the Cannes Film Festival this month to introduce the first movie in his new four-part Western serial Horizon: An American serial, he flashed bleached blond hair and a noticeably longer hairline.
How do you think Costner looks now? Please tell us in the comments section.
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