Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Candace Cameron Bure does not back down over backlash on ‘inappropriate’ pictures with husband
Candace Cameron Bure has been coming under a lot of scrutiny in the media recently. The actress was recently in the news for her comments about ‘traditional marriage’ that not everyone agreed with.
The actress is now making waves for another reason; a picture she posted with her husband.
Candace Cameron Bure met her husband Valeri Bure in 1994 at a hockey game. And two years later on June 22, 1996, they tied the knot and became husband and wife.
Even though they have been married for over 20 years, the two of them are still very much in love and make sure to keep the spark alive.
The playfulness of their marriage was very obvious from a story Bure posted on Instagram. However, some people mistook the playfulness as ‘inappropriate’ and the actress got a lot of backlash from her audience.
And in the face of backlash, Bure did not back down. She instead doubled down and posted the picture on her feed. She shared two pictures of her and her husband sharing the “sweet and spicy” nature of their relationship. In the second photo, Valerie has an arm around his wife’s shoulder and his hand is resting on her chest.
She was told by fans that the picture was a little too ‘racy’ for her as her stature as a ‘Christian celebrity.’ But the actress had a response for those who were upset. She said, “Sorry if it offended you… I’m actually not sorry,” she said while laughing in a follow-up video shared on her Instagram stories. “I’m glad that we have fun together after so many years.”
She said she was just showing what a “good and healthy marriage” looked like 24 years.
“It makes me laugh because it’s my husband,” she further explained in her follow-up Instagram story video. “He can touch me any time he wants and I hope he does.”
What did you think about Cameron Candace Bure’s relationship with her husband? Let us know in the comments below.
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