Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Jennifer Garner trying to save ex-husband Ben Affleck’s marriage to Jennifer Lopez – wants to ‘keep them together,’ says source
According to a source who spoke to Us Weekly, Ben Affleck’s ex-wife and mother of his children, Jennifer Garner, is “encouraging Ben to work on his marriage to Jen” amid persistent accusations that the couple is having marital problems.
“[Garner] fully supports their relationship and wants nothing more than for him to be happy,” the insider continued. The reason for this is that, despite the fact that Garner views Afflek as “a complicated guy” and that their marriage failed, the two have always been quite cooperative with regard to their children, Violet, 18, Fin, 15, and Samuel, 12.
Furthermore, according to certain media sources, Lopez approached Garner on her own because she believed that the actress was “one of the only people in the world who would understand what she is going through.”
In a 2020 New York Times interview, Affleck said that his drinking had made his “marital problems” with Garner worse.
He added at the time, “People with compulsive behavior—me included—have this kind of constant, basic discomfort that they’re trying to get rid of.” “You’re attempting to use food, booze, sex, gambling, shopping, or any other activity to help yourself feel better. However, that only makes everything worse in the end. Then, in an attempt to ease the ache, you continue doing it. Then the really suffering begins.
“It turns into an unbreakable vicious cycle,” he went on. “It’s the least that occurred to me.”
Affleck did not attend the premiere of his wife’s new film, Atlas, earlier this week.
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