Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The Under-Cabinet Jar Opener: A Wholesome Reminder of Simpler Times
A basic tool that has lasted the test of time has a certain charm that is appealing in today’s fast-paced world where technology is always at our fingertips. The 1970s under-cabinet jar opener, hidden beneath the kitchen cabinet, is a veritable monument to utilitarian invention.
This jar opener may not look like much, with its plain dull metal teeth, yet it is filled with sentimental memories. It serves as a little reminder of the robustness and ease of use of earlier times.
The under-cabinet jar opener is really easy to use. Simply press the lid of a jar up against its teeth and allow it to be firmly grasped. The seal breaks with a pleasant pop and a simple twist. For decades, the sound has been a commonplace presence in numerous family kitchens.
You can’t help but sense a connection to the generations that came before you when you use this jar opener. Around kitchen counters, it has seen the preparation of countless meals and the creation of priceless family memories.
Amidst the ever-evolving trends, the under-cabinet jar opener remains a reliable option. It continues to stand the test of time, serving as a constant reminder of the value of dependability and simplicity. This technology acts as a link between our fast-paced, modern society and the independent past.
Thus, consider the legacy that the jar opener bears the next time you grab for it. Accept its simplicity and nostalgic meaning, and allow it to make you smile as you go out on your culinary journeys.
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