Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
GEORGE W. BUSH REVEALS GRANDSON’S HEARTWARMING NAME INSPIRED BY GREAT-GRANDFATHERS
George W. Bush is excited to share some happy family news!
The former U.S. president, now 78, announced on social media that his family has grown. On Tuesday, August 6, Bush posted a touching photo on Instagram to celebrate the birth of his new grandson. He congratulated his daughter, Barbara Pierce Bush, and her husband, Craig Coyne, on the arrival of their second child.
George W. Bush is celebrating the newest addition to his family!
The 78-year-old former U.S. president proudly announced the birth of his grandson on social media. On August 6, Bush shared a heartwarming photo on Instagram to congratulate his daughter, Barbara Pierce Bush, and her husband, Craig Coyne, on the arrival of their second child.
The couple, who already have a 2-year-old daughter named Cora Georgia, welcomed their son, Edward Finn, a few days earlier. In the touching photo, Barbara and Craig are seen holding their newborn son in a hospital bed, looking very happy as they look at their baby boy. Bush’s Instagram caption read, “Welcome to the world, Edward Finn Coyne. @laurawbush and I are proud grandparents of our newest blessing, born on August 4 and lovingly named in honor of his great-grandfathers. Congratulations to Barbara, Craig, and big sister Cora Georgia.”
The news was first shared by Barbara’s twin sister, Jenna Bush Hager, on August 5. Jenna, who co-anchors the *Today* show, posted on Instagram about her excitement to be an aunt again. She wrote, “My sissy had a little mister and I fell madly in love with Edward Finn! ,” and shared several photos of the special moments after Edward’s birth. One picture shows Jenna feeding her new nephew, another shows Barbara holding Edward while Jenna watches, and a third shows Edward peacefully resting in his mother’s arms.
Jenna Bush Hager didn’t give more details about her nephew’s birth, but the photos she shared show how happy the family is. Edward was wearing a hat from NYU Langone Health, which suggests that Barbara might have had him at this well-known New York City hospital.
This isn’t the first time George W. Bush and his wife, Laura, have expressed their joy about becoming grandparents. When Barbara and Craig’s daughter, Cora, was born, the Bushes announced the news with a statement. They said, “With full hearts, @laurawbush and I are delighted to announce the birth of our new granddaughter. Barbara gave birth to Cora Georgia Coyne on September 27, 2021, in Maine – not far from our family home where Barbara and Craig were married. Cora is healthy and adorable, and we are proud and grateful.”
What a wonderful new addition to the Bush family!
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