Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Kelly Ripa and Mark Consuelos’ son Michael turns 27 years old and people can’t believe what he looks like
The video was set to Curtis Mayfield’s “Move On Up,” as images of Michael from the day he was born to now began to play. The video had a series of moments from his life with other important people like his parents and grandparents.
Michael’s younger siblings were also featured in the video in later pictures, both Lola, 22, and Joaquin, 21.
Ripa and Consuelos married in 1996. The couples’ friends, family, and fans all chimed in under the post to congratulate them on their son’s birthday.
“I love this. Happy Birthday Mikey!,” Andy Cohen commented.
“The sweetest,” Nia Long added.
Whenever either parent shares a picture of Michael, their fans comment about how Michael looks exactly like his father, Mark Consuelos. “Wow! Michael is the spitting image of younger Mark,” one person wrote.
“Beautiful OMG Michael is a spitting image of his Dad,” another person added.
“OMG your son and husband are identical twins,” a fan couldn’t believe!
Michael has also followed his parent’s path and has begun working in the entertainment industry. He acted in Riverdale alongside his dad and is a producer on several shows, including the Real Housewives franchise, Summer House, and Winter House.
Leave a Reply