Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
I Married My Fathers Friend, I Was Stunned When I Saw What He Started Doing on Our Wedding Night
Amber had given up on love until she met Steve, her father’s old friend, at a BBQ. Their whirlwind romance led to marriage, and everything seemed perfect—until their wedding night revealed an unsettling secret that changed everything.
As Amber arrived at her parents’ house, she was greeted by the familiar chaos of a family BBQ. Her father introduced her to Steve, a ruggedly handsome man with warm eyes that sparked an unexpected flutter in her heart. Despite her reluctance to pursue love, the connection was undeniable.
After the BBQ, when her car wouldn’t start, Steve offered to help. With a simple fix, he not only got her car running but also asked her out for dinner. Amber, drawn to him, agreed, marking the start of a relationship that felt right.
Fast forward six months, and Amber stood in front of the mirror in her childhood bedroom, dressed in a wedding gown. At the altar, she felt a calm certainty as she and Steve exchanged vows, finally becoming husband and wife.
But that night, Amber was stunned to find Steve talking to someone who wasn’t there. When she confronted him, he revealed he was speaking to his deceased daughter, Stacy, who had died in a car accident. His grief was palpable, and instead of feeling frightened, Amber felt compassion for him.
Sitting beside him, she offered her understanding. They discussed seeking help together, acknowledging that they could carry their burdens as a team. As they embraced, Amber realized that love isn’t about perfection—it’s about sharing scars and finding solace in each other.
In that moment, she knew their journey together was just beginning.
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